Brand Guidelines
Zeus Network is a permissionless Bitcoin infrastructure powering the BTC on-chain economy. By making Bitcoin programmable across Solana, Zeus lays the foundation for a secure Bitcoin financial system—unlocking new DeFi opportunities and putting the trillion-dollar asset to work. This guide defines the visual language and principles for a consistent brand experience.
01
Personality
Zeus Network’s voice embodies connection and power.We communicate with clarity and conviction—turning complex blockchain systems into seamless experiences.Confident and forward-looking, our tone builds trust and drives momentum across the network of networks.
Secure and Permissionless
Fast and Seamless
Authoritative
Tone & Voice
Our Vision: why we exist
To connect all chains into one open, permissionless network
Our Mission: what we do
Empower cross-chain value transfer through secure and seamless infrastructure.
Our Promise: how we help
Deliver confidence, speed, and trust to every interaction across the network.
02
Logo
Zeus logo has been variated with black, white,and branding color version. While the Branding System displaying a strong color usage, the white variation is an adaptable option.
Primary
Use on gradient backgrounds.
Secondary
Use on dark backgrounds.
Logo Variations
Use these logos according to different situations.
Vertical
Logomark
Secondary Vertical
Secondary Logomark
Incorrect Usage
Do not resize the mark
Do not rotate the logo
Do not change the color of the mark alone
Do not outline the logo
Do not reverse the lockup
Do not add gradients the logo
Partnerships
03
Color
The color palette is designed with a focus on gradients that display the connection between Bitcoin and Solana, using them to build depth in the design.
Primary Palette
Orange
#E86A12
Purple
#B283FF
Secondary Palette
Pink
#E37CE7
Yellow
#FFD23F
Light Orange
#EC9420
Grey Palette
Text White
#F5F5F5
Light Black
#16161B
Dark Black
#0F0F12
Gradient Palette
Secondary
Branding System
04
Typography
Zeus Branding System uses 2 fonts for displaying title and content.
Funnel Display, a typeface using for the title that reflects a balance of modern aesthetics with a subtle nod to the digital landscape.
Roboto, as the content font that balancing the professional aesthetics and best readability experience.
Display Title
Funnel Display
Paragraph
Roboto
Whether it’s a bank error, an unauthorized charge, or an overlooked refund, we ensure you don’t pay for something you shouldn’t have.
Type Sizes 55–72pt/px
110% Leading
-2% Tracking
Financial errors shouldn’t slow you down or cause unnecessary stress. Whether it’s an incorrect charge, a duplicate transaction, or a miscalculated fee, we step in to make things right. Our process is simple, straightforward, and designed to get your money back where it belongs—quickly and without hassle.
Type Sizes 0–24pt/px
130% Leading
0% Tracking
Our team works diligently to recover lost funds, correct inaccuracies, and keep your financial records accurate—so you can feel confident about every dollar in your account.
Type Sizes 24–55pt/px
120% Leading
-1% Tracking
05
Symbol
Zeus Branding System uses particle flow as the major brand image, which capturing the key concept of the crypto flow field that consists of fluid points as network, informations and connections.
Particle
The particle image is produced by AI tool Midjourney with V7 model. The majority of results have been using the prompt with a pair of images. This is a must-to progress in the current MJ version to processing the particle image with visual consistency.
Prompt
A grid scene of liquid with slightly wavy peaceful and flat horizon. abstract, grid, liquid flow, point cloud, minimal.
06
Token
The Zeus and zBTC tokens feature sleek 3D forms and gradient finishes that capture the fusion of technology and value defining our brand. Download the kits to access the assets.
$Zeus Token
Token icon
3D token
zBTC Token
Token icon
3D token
